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Golbeck, J (2015)

Benfordís Law Applies to Online Social Networks

PLoS ONE 10(8): e0135169.

ISSN/ISBN: Not available at this time. DOI: 10.1371/journal.pone.0135169

Abstract: Benfordís Law states that, in naturally occurring systems, the frequency of numbersí first digits is not evenly distributed. Numbers beginning with a 1 occur roughly 30% of the time, and are six times more common than numbers beginning with a 9. We show that Benfordís Law applies to social and behavioral features of users in online social networks. Using social data from five major social networks (Facebook, Twitter, Google Plus, Pinterest, and LiveJournal), we show that the distribution of first significant digits of friend and follower counts for users in these systems follow Benfordís Law. The same is true for the number of posts users make. We extend this to egocentric networks, showing that friend counts among the people in an individualís social network also follows the expected distribution. We discuss how this can be used to detect suspicious or fraudulent activity online and to validate datasets.

@article {, AUTHOR = {Jennifer Golbeck}, TITLE = {Benfordís Law Applies to Online Social Networks}, JOURNAL = {PLoS ONE}, YEAR = {2015}, VOLUME = {10}, NUMBER = {8}, DOI = {10.1371/journal.pone.0135169}, URL = {}, }

Reference Type: Journal Article

Subject Area(s): Computer Science